Originally from Hong Kong, Yue Hwa is popular in Singapore for selling traditional Chinese products with taste and flair appealing to modern-day customers. Our team worked with them to develop their key message and visual for the 2023 Chinese New Year celebrations. Based on traditional Chinese folklore and traditions, the messaging used a clever play on words and imagery to incorporate the zodiac sign for the year. The illustration was created specifically for Yue Hwa, giving their brand a fresh look.

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Our team went on to build on the main visual, integrating it into the design of interactive red packets that would serve as premium gifts for Yue Hwa’s customers during the 2023 Chinese New Year period. A variety of printing methods were used to create the ideal red packet that would both captivate and carry across the Yue Hwa message for the year.