| 09 September 2026 | 12:00 – 01:00 pm |
| Google Meet | SGT |
When the pressure is on to build a stronger marketing pipeline, it is easy to think the answer is more content. With AI, producing words has never been faster. But faster content does not always mean more effective communication.
Good copywriting begins with understanding what the audience needs to hear, why the message matters, and what action it needs to support. Because to connect with people, the words still need human understanding behind them.
In this webinar, Laura Kuimba, Senior Copywriter at Atlas Rosetta, will walk through what copywriters actually do behind the scenes. She’ll explain why every deliverable carries a strategic question and how stronger briefs lead to copy that is clearer, more relevant, and more effective.
In this webinar, you will learn what makes copywriting work:
This webinar will help you understand what makes copy possible before the writing begins.
Chloe Sng, Co-CEO, Atlas Rosetta
AI can generate words quickly. But copywriting is not just about producing more words. It is about knowing what the message needs to achieve and how it should speak to the people you want to reach.
For teams under pressure to grow, speed alone is not enough. The message still needs to be clear, relevant, and grounded in human understanding.
In this webinar, we’ll touch on why human strategy still matters when creating copy that connects with people and supports real marketing outcomes.
Laura Kuimba, Lead Copywriter, Atlas Rosetta
Host
experience in advertising and branding, she brings a strong understanding of how messaging and positioning influence audience perception.
Her brand-building acumen across diverse industries has been instrumental in delivering innovative solutions to clients worldwide.
Chloe has also been nominated for the prestigious Women of the Future Awards S.E Asia Entrepreneur award, a testament to her leadership and contributions to the industry.
Speaker
Laura Kuimba is a Lead Copywriter at Atlas Rosetta.
Over the course of her career, she has worked across industries and international markets, helping organisations at different stages of growth create clearer messages and stronger offers. She brings a strategist’s perspective to the craft of copywriting, drawing on principles from direct response marketing, consumer psychology and behavioural science, with a particular focus on understanding what makes people pay attention, believe, care and act.
At Atlas Rosetta, Laura works with brands and marketing teams to turn scattered ideas into compelling, coherent messaging that serves the larger business objective. Her work spans brand and campaign messaging, websites, email sequences, sales copy, content and thought leadership. She has also hosted and facilitated conversations on business, marketing and leadership, extending her focus beyond written work.
Yes! This page will be updated after the webinar to include a link to the on-demand video.
Once you register, you’ll get a confirmation email with your unique access link and a calendar invitation. On the day, simply click on the link in your calendar invite, confirm your registration and you’ll have access to the webinar.
Atlas Rosetta is a global branding, marketing, and technology agency. We help businesses clarify their message and build systems that support growth.
Our work spans brand strategy, content marketing, web development, campaign execution, and digital experiences. We partner with teams that need marketing to do more than just look good. We help brands communicate clearly, execute with intention, and connect their marketing efforts to real business outcomes.
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