Copyright, Creativity & Generative AI:
What Businesses Should Know About Output vs. Ownership

24
June 2026
9:30 – 10:30 am
Google MeetSGT

One of the biggest misconceptions around AI-generated content is that “generated” automatically means “owned.” As adoption becomes more widespread in marketing, branding, and content creation, the legal and commercial questions are becoming more complicated.

What does that mean for creativity, ownership, and protected intellectual property? And how should businesses use AI commercially without creating avoidable IP risk?

Boon Gan, a lawyer practicing in Singapore, is the go-to-guy when IP disputes escalate. He has unique insight on the early warning signs, and what businesses wish they’d done differently.

This one-hour investment could save you a much longer conversation with your lawyer. This webinar will cover:

How Singapore Law Grants Copyright

Generative AI Processes (And Where The Weak Links Are)

How To Use AI Without Losing Copyright

While the copyright law differs by region and country, this will give you the fundamentals.

Chloe Sng, Co-CEO, Atlas Rosetta


In this conversation, Chloe and Boon Gan will discuss the 3 critical issues surrounding Generative AI and Intellectual Property, namely:

What the AI produces

What the AI was trained on

What the AI tool’s terms say about that data

You’ll learn:

  • What every creative agency needs to know before their next AI project
  • How to use AI legally and confidently in your creative workflow
  • What early movers are doing differently to ensure they own the output
  • What you agreed to when you started using AI tools AKA what’s buried in your AI tool’s ToS?
  • How to talk to stakeholders and clients about AI risk undermining your branding

Chloe Sng

A visionary creative leader, Chloe Sng has driven Atlas Rosetta from inception into a leading global branding and tech agency.

With years of experience in advertising and branding, her strategic thinking and brand-building acumen across diverse industries are instrumental in delivering innovative solutions to clients worldwide.

Chloe has been nominated for the prestigious Women of the Future Awards S.E Asia Entrepreneur award, a testament to her exceptional leadership and contributions to the industry.

Boon Gan

Boon Gan has resolved business & IP disputes for businesses since 2015.

Many of his clients have a digital presence, and inevitably they encounter intellectual property issues such as black hat marketing tactics and copying content.

Boon Gan is also a member of the IPOS GoBusiness IP Grow panel, and a constant presence at events such as Connect @ IP Grow, where he provides consultation to local businesses who want to enter various markets with the benefit of upfront IP right protection.


Creatives, designers, and brand managers
Agency owners and marketing strategists
Independent and in-house legal teams
Tech and product teams shipping AI-generated content
Pharma and life sciences marketers navigating regulated content

Yes! This page will be updated after the webinar to include a link to the on-demand video.

Once you register, you’ll get a confirmation email with your unique access link and a calendar invitation. On the day, simply click on the link in your calendar invite, confirm your registration and you’ll have access to the webinar.

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