The new website facelift introduced cleaner layouts, intuitive navigation, search engine-optimized content hierarchy, updated videos, fresh graphics, and interactive elements specifically designed to enhance the user experience.
Every element across the website and LinkedIn was crafted and streamlined to highlight the brand’s unique value propositions: technical depth, precision, and end-to-end capability.
Redesigning and launching the brand new company website, however, was not the final step.
Following the deployment of the new website, we ran Google ads and social media marketing campaigns to drive traffic to the newly launched website, building on the brand’s established credibility with copywriting and branded ad design.
The goal of the website redesign was to present a modern and engaging visual user interface, with a clear content flow that highlights important information, and a conversion-focused “call to action” on relevant pages across the website.
Rather than reinventing the corporate brand identity, the site refresh built on existing strengths, optimizing the UX design to bring clarity and emphasis to the OSAT services that set UTAC Group apart while delivering technical information in a professional and easy-to-understand brand voice.
