Orchard Road

Asia’s world-class shopping district presents a stunning showcase of Christmas decorations every year. In 2021, our team had the privilege of working on this showcase famously known in Asia as “Christmas on a Great Street”. Our team crafted the campaign’s storyline and accompanying visuals to work with the physical displays put along the street. After which, we proceeded to build all the campaign’s marketing materials.

We also worked on the campaign’s online presence by building a microsite that had interactive games and a 360° virtual drive-through of the street. The microsite drew crowds from the region and added a fun slant to the showcase of splendor.

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