Once we had established a brand for Lannett, our content design services team and digital marketing team set off to craft strong demand generation and lead generation campaigns. A holistic marketing funnel was built, encompassing preparing a full schedule of posts for LinkedIn, liaising with media houses to secure relevant and cost-effective media placement, as well as preparing all marketing material for upcoming tradeshows that Lannett was exhibiting at. Through our efforts, we successfully secured over 300,000 impressions over a matter of months and a growing number of leads with each LinkedIn campaign run.
