As their brand evolved, so did the breadth of our work together spanning strategy, campaigns, and collateral that met their changing needs.
We supported IMC’s growth from a general practice clinic into a broader, multi-site healthcare provider. This included developing a distinct visual and verbal identity for their paediatrics arm while ensuring it remained a cohesive part of the overarching IMC brand. Though the paediatrics clinic operated under the same brand umbrella, our campaigns and collateral were designed to speak directly to its audience: parents seeking specialist care tailored for children.