Standing out at a trade show can be quite challenging. But Lannett CDMO managed to do just that at the recent CPHI North America show in Philadelphia. Their booth offered a unique and inviting experience for attendees.
We ditched the standard booth design and created a showstopper that captivated everyone who walked by. Here’s the secret sauce:
The result? Forget the fancy frills! Our booth stole the show and left a memorable footprint, all on a reasonable budget. Here’s the kicker: we achieved this with John’s help! He’s a master of transforming booths into budget-friendly masterpieces that leave a lasting impression. Let’s take a look at John’s hacks so that you can craft your own stunning booth, without emptying your wallet.
Q: John, thanks for taking the time to chat with us about the incredible booth you and your team designed for Lannett CDMO. It’s clear this was no ordinary trade show display. What made the Lannett booth so different from the usual booths DisplayCraft builds?
John: The booth was an instant hit! It looked great and was easy to walk around in. The big signs with backlights grabbed attention and helped people navigate the booth. We even hid a storage room in the design!
Q: Sounds like you really nailed the balance between form and function. What were some of the biggest challenges you faced in bringing this booth to life?
John: The main challenge was creating a truly unique and innovative booth while staying within Lannett’s budget constraints. It took a lot of careful planning and creative problem-solving, but in the end, we were able to deliver a booth that exceeded their expectations.
Q: That’s impressive. How did you manage to keep costs down without compromising the design?
John: There were a few key strategies we employed:
First, we worked closely with Lannett to identify the must-have, high-impact features they valued most. That allowed us to prioritize and focus our resources accordingly.
Secondly, we sourced high-quality but cost-effective materials for the booth construction. And instead of purchasing the entire structure, we opted to rent it — a big cost-saver. The modular design of the light box towers was also a game-changer. It let Lannett reuse key components across multiple shows, maximizing their investment. And incorporating natural wood elements added an elegant touch while keeping expenses down.
Finally, we made sure to have regular check-ins with the client, updating them on budgets and costs. That transparency allowed us to make quick adjustments as needed to avoid any overruns.
Q: Sounds like a masterclass in balancing creativity and fiscal responsibility. What advice would you give to other clients looking to replicate Lannett’s success?
A few key things stand out:
First, really understand your target audience and tailor the booth design and messaging to resonate with them. Lannett nailed this by creating a welcoming, comfortable environment that drew people in.
Effective use of lighting is also crucial – it can instantly elevate the entire look and feel of your booth, highlighting your key areas.
And don’t underestimate the power of an engaged, knowledgeable booth staff. Lannett’s team was fantastic at connecting with attendees and communicating the brand’s value proposition.
Ultimately, it’s about finding that perfect blend of form and function – a booth that’s visually stunning, but also strategically designed to maximize engagement and impact. If you can nail that, you’re well on your way to trade show success.
John Leuzzi is a seasoned veteran in the world of experiential marketing, with a rich history of success in the three-dimensional markets, including trade shows, interiors, and interactive displays.
As an experienced “Face to Face” marketer, Leuzzi has honed his skills in crafting creative solutions that drive remarkable returns on investment (ROI) for his clients. His expertise spans across a wide range of disciplines, from conceptualizing eye-catching booth designs to implementing immersive interactive experiences.
Leuzzi’s ability to think outside the box and deliver innovative strategies has made him a sought-after asset in the industry. Whether he’s designing a captivating trade show exhibit or transforming a bland interior space, his work consistently leaves a lasting impression on audiences.
DisplayCraft provides comprehensive trade show and event solutions, encompassing custom exhibit design, fabrication, and show site services. Their expertise extends to all aspects of trade show booth production, from conceptualization and construction to on-site management. Additionally, DisplayCraft offers rental exhibits and branded environments to cater to diverse event requirements.
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