AAARRR: Sail The High Seas of the Marketing-Sales Funnel

The marketing-sales funnel, or what we like to call the Pirate Funnel, A-A-A-R-R-R helps you identify and enhance the stages of engaging with potential leads, customers and loyal fans.

Ahoy there! Here at Atlas-Rosetta, we’ve charted a course to optimize your customer journey with a tool we fondly call the Pirate Funnel, or the A-A-A-R-R-R Process.

Just like a seasoned pirate ship navigating the high seas, the marketing-sales funnel is a tool that helps you identify and enhance the stages of engaging with your potential leads, customers and loyal fans.

Sometimes, we even begin with an extra step – Branding, transforming it into the Pirate Sheep Funnel (B-A-A-A-R-R-R).

With a focus on Branding, Awareness, Acquisition, Activation, Retention, Revenue, and Referral, this approach ensures that your marketing strategies are shipshape and ready to sail.

So, hoist your sails for a step-by-step walkthrough of the Pirate Funnel essentials, ensuring your brand captures the attention and loyalty of your audience.

The B-A-A-A-R-R-R Process

The B-A-A-A-R-R-R Process is our gospel for building and running marketing and lead generation activities for ourselves and our clients.

Like a seasoned ship navigating the high seas, each marketing and sales activity we embark on is tied to a part of the funnel. This approach ensures we maintain brand awareness and effectively guide each potential customer down through the funnel until they convert into a sale and, later, a referral.

Every campaign is designed to successfully sail through each step, from the top of the funnel (ToFu), to the middle of the funnel (MoFu), and ultimately the bottom of the funnel (BoFu).

Branding: The Heart of the Funnel

To break it down, we start with “Branding” at the top of the funnel.

Branding entails a detailed look at a brand’s competitors and building a brand look and feel that significantly differentiates your brand from that of your competitors while putting forth the heart of your business.

Your brand is the figurehead on your ship, representing who you are and what you stand for. All of your marketing campaign activity and online presence has to be consistent and congruent with your brand identity.

The following parts of the funnel go like this:

Awareness: Hoisting the Sails

Awareness is the next step in our BAAARRR funnel. How many potential leads do you reach?

Imagine your brand as a ship sailing into a busy harbor. The more vibrant and visible your sails (your ads, your social media presence), the more heads will turn. An easy measure of this could look like the number of impressions your Google ads might get. Are your sails catching enough wind?

Acquisition: Anchoring Interest

Next, we move to Acquisition. How many leads show an interest in your product/service?

This is where you drop anchor. At this point, you might look at how many visits your website is getting. For example, are potential customers visiting your website, engaging with your content, or signing up for your newsletters? Measure this by tracking website visits, form submissions, and other signs of interest. Are your anchors holding firm?

Activation: Bringing the Deck to Life

Activation takes you to the next level. How many leads take that crucial first step to get in touch? Perhaps they click on a meeting link, sign up for a webinar, or even make an initial small purchase.

This is like the hustle and bustle of activity on the deck of your ship as you prepare for a long voyage. Without this vital activity, your ship is destined to stay stuck. Are your leads ready to sail forth?

Retention: Staying the Course

Retention is about keeping those leads engaged and interested. How many leads indicate a desire to purchase?

This is where the voyage gets real serious. Contracts and quotations are sent out, and you’re eagerly gripping the telescope, looking for land. Are your leads staying aboard, or are you at risk of losing them overboard? Keeping your leads engaged ensures they stick with you through the journey.

Revenue: Land Ahoy!

Revenue is the sweet sight of land after a long voyage. How many leads convert into paying customers? This is where the hard work pays off, and you see the fruits of your labor. Sales are made, and your ship’s coffers are filled. Are you hearing the cry of “Land Ahoy!” from your lookout?

Referral: The Treasure Multiplies

Referral is the final step where satisfied customers become your brand ambassadors. How many customers start referring other customers to you?

This is the true treasure of your efforts, where your brand’s influence multiplies and your customer base grows exponentially. Are you unearthing more and more sparkling gems?

Navigating Smooth Waters

As all good marketing and lead generation campaigns go, marketers want to pack the top of the funnel with as many potential leads as possible. Because the numbers get smaller and smaller along the way, when you start with a larger base number your chances of success are mathematically higher.

Each stage, from Branding, to Awareness, Acquisition, Activation, Retention, Revenue, and Referral, is a vital part of the voyage to ensure your brand not only grows and survives, but thrives. So as you can see, navigating the marketing seas with the Pirate Funnel can transform your brand’s journey from uncertain waters to a well-charted course for success.


Now then, does every business need a marketing-sales funnel? Much like how not everyone wants to be a pirate, not everyone needs or wants one.

If you are a fisherman and you are happy fishing in your boat and catching enough to make ends meet and then some, then you probably would not need to build a marketing sales funnel. If, however, you dream of riches and sandy beaches, then you better get sailing for the treasure awaits!

Ready to explore the vast potential of the marketing-sales funnel? Begin your journey with Atlas-Rosetta. We’re committed to guiding you through the BAAARRR Process so that you can capture leads, drive sales, and turn customers into loyal advocates. Aye, the seas of marketing success await!